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Friday, February 22, 2013

Where the Good Leaves Are – A Story About Finding the Best Opportunities

English: Yawning Vervet Monkey. Samburu Nation...

Yawning Vervet Monkey. Samburu National Reserve, Kenya. (Photo credit: Wikipedia)

Two monkeys, a father and his young son, were sitting in a large tree together.

The son turned to his dad and said, “I’m hungry, can you get me some leaves to eat?”

The father looked at his son and smiled, “Well, then you had better get some yourself.”

“But I don’t know how.” the son protested.

“You have a choice,”  responded the dad.  ”You can pick the dry, unpalatable leaves that are found near the trunk or you can go to the edge of the limbs and choose the freshest, most delectable leaves.”

“That’s not fair, why can’t the nicest leaves be found where everyone can get to them easily?”

“That’s just the point.  If everyone could get to them, they wouldn’t be so fresh.”

“But it’s risky to go out on the smaller branches.  They could break or I could lose my grip and fall!”

“Son, listen closely.  If you remember this, you’ll be successful in everything that you do and will always have the nicest leaves to eat.  When you take a risk and go out on a limb, the fall isn’t nearly as bad as it looks.”

“But why doesn’t every monkey go and get the fresh leaves?” asked the son.

“Because fear of perceived danger is a powerful motivator and too many monkeys would rather eat rubbish and complain about it than take a risk and go for what they really want.  The opportunities are out there son, go get them!”

Which leaves are you eating?

The safe, ordinary, common ones or the ones worth taking a risk for?

Does your cautiousness hold you back from getting the most out of life or are you going out on a limb to find the opportunities that few others are willing to take advantage of?

Do you look with a mix of envy and admiration at those who are doing what you want to do?

Or are you living a life of risk, knowing that the fall is rarely as bad as it looks?

Join us where the good leaves are.

It’s exhilarating!


Source : betterlifecoachingblog[dot]com

Art & Design Inspiration Fix for February 22nd 2013

The Art & Design Inspiration Fix pulls together a collection of my favourite graphical images that I’ve come across over the past week to give you a fix of creative inspiration. This week we have designs from DKNG Studios, ?rtomir Just, Martín Azambuja, Dan Christofferson and Craig Henry.

Big Top Pee-wee by DKNG Studios

Big Top Pee-wee by DKNG Studios

Revolved Forms by Crtomir Just

Revolved Forms by ?rtomir Just

Work Hard by Martín Azambuja

Work Hard by Martín Azambuja

Lone Wolf by Dan Christofferson

Lone Wolf by Dan Christofferson

Odin’s Son by Craig Henry

Odin's Son by Craig Henry


Source : internetwebsitedesign[dot]biz

Thursday, February 21, 2013

NewZoo Report: More than Half of All App Revenue is Coming From Games

newzoo spend

“In 2012, two out of every three dollars spent on tablets and smartphones was spent on games.”

That’s a very startling statistic, but according to NewZoo, a marketing research company specializing in the gaming industry, there’s plenty of money to be made in the business as long as you’re on the mobile side.

On the console side, things aren’t looking so good. XBox and Playstation are struggling to stay relevant as more and more consumers trade in their single-purpose, wired devices in favor of more portable options. But on the mobile side, NewZoo’s latest Mobile Games Trend Report shows that even though free games still rule, an increasing number of mobile users are willing to pay to play.

Here in the US, 33% of mobile gamers have laid out some cash. The UK does even better with 38% while Italy and Australia come in at 35%.

Let’s look at the numbers versus where we were last year:

newzoo game growthThe US saw a 34% increase in mobile gamers and a 35% increase in gamers who pay. The really crazy number — mobile gamers increased their time spent by 69%! I’d be appalled, if it wasn’t for the fact that I’m part of that number. A year ago, I might have played a round of Angry Birds a couple of times a week, but now I crack open an iPad game almost every day. And once I get started on Bejeweled, I’m in for at least 20 minutes.

I used to think of mobile games as a waste of time, but now I see them as a way to relax while I transition from work mode to non-work mode (which is trickier than you might think when you work from home.)

Which leads me to another interesting fact from this report: mobile gamers are split almost evenly between men and women, but when it comes to paying for the privileged, 61% of those are men.

And if you love demographics, you’ll love this one:

5,800,000 female mobile gamers who pay to play, shop at CVS.

I’m not sure what you can do with that information, but there it is. Use it to spark conversation over dinner tonight.

NewZoo says that service is the key to getting players to pay. You have to hook them with a free game then slip in paid upgrades and bonuses at a rate that is enticing but doesn’t frustrate the free player. It’s a very tricky wire to walk. I’ve played games that wouldn’t let me get past the first level without paying (delete) and ones that offered a cheat for a price (maybe, if I’m desperate). But the best games are the ones that I enjoy so much, I want to pay for additional levels. Those are rare, but when I find them, I hit the buy button.

Do you ever pay to play?

Join the Marketing Pilgrim Facebook Community


Source : internetwebsitedesign[dot]biz

Not All TV Viewers Watch on TVs: Nielsen Looks at Expanding the Ratings System

retro tvI watch a lot of TV, (no surprise to anyone who reads my work) but I don’t watch all of it on a TV. I watch on my iPad. I watch Netflix through my Blu-ray player and sometimes I watch online. Even when I’m watching the TV, I’m not always watching what’s on, as I often watch shows I recorded on the DVR or shows from the On Demand menu.

To think I grew up in a world with three networks, three UHF channels and no recording capabilities.

As fast as the TV landscape is changing, the method by which we measure success has fallen far behind. TV shows are still ranked based on Nielsen ratings which measures the estimated number of people who watched a show live on a TV.

A year or so ago, they cranked it up a notch, counting Live Plus 7. That picked up everyone who recorded a show and watched it back within the week. Many TV shows benefit greatly from this added count. Earlier this month, CBS’s detective series Elementary gained 4.27 million viewers when Nielsen added in the extra 7 days. Since ratings equal revenue (in the form of ad dollars), that gain is extremely important.

Networks such as The CW struggle to compete in the ratings but they get a boost from the millions of young viewers who tune in to their shows online or download them on iTunes. If that’s your target audience then the old school ratings system won’t help you find the most popular shows.

According to The Hollywood Reporter, Nielsen is seriously considering another change in the ratings system. This time, they want to expand beyond the wired TV, counting views on other devices such as gaming systems, tablets and computers. They could, in time, include ratings from online sources such as Netflix, Hulu and Amazon Instant.

This is great news for both the TV industry and TV fans because it means a clearer picture of how shows are really performing across all platforms.

On a larger scale, this is an indication of where we’re heading with all types of marketing measurements. We can’t just look at how many people logged on from their computer. We need to count the smartphone users and the tablet users. The ones who visit your social media pages and who share what they found there with others. Straight traffic into a site isn’t a measure of success. Neither is 5,000 followers on your Facebook page. We have to look at how consumers are interacting with the brand across the board. That’s how you find out whether or not what you’re doing is working.

And maybe after Nielsen gets their new system up and running, networks will stop canceling my favorite shows just because people watch them on a device that isn’t a traditional TV.


Source : internetwebsitedesign[dot]biz

Love, Relationships and SEO

Love, Relationships and SEO was originally published on BruceClay.com, home of expert search engine optimization tips.

Even though it’s past Valentine’s Day, love is still in the air with “The Love Edition” of our SEO Newsletter. This month, we speak with author and consultant Rob Garner, formerly of iCrossing, on the search and social love connection. We also dive into the importance of having a marketing mindset to enhance your keyword research. And as always, we bring you news and hot topics from the tech and search industry so you can stay in the know.

Here’s the highlights …

The “Search and Social” Love Connection

Virginia Nussey dives into the harmonious relationship that is search and social in this month’s feature story interview with Rob Garner (@RobGarner), extracting insight into questions like:

  1. What will businesses lose by keeping SEO and social media marketing separate?h
  2. For organizations that currently have separate search and social marketing departments, how can the merge be best transitioned?
  3. Are there missed opportunities for marketing and visibility where search and social meet?
  4. Do you have advice for integrating and leveraging search and social with other marketing channels?
  5. How can a business discover the right synergies to boost their current marketing efforts?
  6. It’s impossible to give one-size-fits-all advice on this issue, but what signs should a business look for when deciding which social channels to invest in?
  7. Is the search and social manager excellent at all areas or is a team with members for each specialty?
  8. What do you think the hybrid search-and-social professional looks like for the average small to mid-size business?
  9. Do you think all businesses today need to develop a brand personality to be successful?
  10. Can you explain more about social relevancy and how to calculate it and optimize for it?

Tune into this month’s feature on search and social for Rob Garner’s take on these questions.

Marketing and Keyword Research, Happily Ever After

Each marketer has a special relationship with his or her keyword research – what tools they use, how they select and target the keywords and so on. In this article for February’s Back to Basics piece, yours truly dives into how to approach keyword research with a more traditional marketing mindset to enhance the outcome.

In this article on the connection between marketing and keyword research, we cover how to:

  • Have the right conversations about the business so you can expand on the keyword research.
  • Know where the business is headed and how it will affect your keywords and SEO campaigns.
  • Understand the organization and its offerings thoroughly so you know the proper usage of keywords and best course of action for content.

Don’t have time to keep up on everything that’s going on in the industry? That’s OK, each month we bring you hand-picked news from tech and search to keep you entertained and informed. Check out all the happenings in our news section embedded in the cover of the SEO Newsletter here.

xoxo,

BCI Crew


Source : internetwebsitedesign[dot]biz

Pinterest RePins Its Social Media Prowess with $200 Million in New Funding

Earlier this month, Search Engine Journal reported that Pinterest was seeking a fresh infusion of cash after a phenomenal year of growth.  Yesterday the virtual pin board company confirmed that it had secured $200 million in new funding and has now been valued at $2.5 billion.  ”Our focus is on helping millions of people discover [...]

Author information

Michelle Stinson Ross
Social Media Consultant at Firestarter Social Media
Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson Ross

The post Pinterest RePins Its Social Media Prowess with $200 Million in New Funding appeared first on Search Engine Journal.


Source : internetwebsitedesign[dot]biz

How to Build an Affiliate Website Google Doesn’t Hate

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail. Single Offer Website When I first started, [...]

This post originally came from How to Build an Affiliate Website Google Doesn’t Hate

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  • How Google’s Javascript Bot Can Kill Your Website In recent years due to developers misguided attempts to make...

  • Source : internetwebsitedesign[dot]biz