Make no mistake, it's vastly different from what Google claimed it would be. Just ask anyone who studies their Google Analytics data. When a signed-in user performs a Google search, the search engine encrypts the data; the search shows up in GA as not provided rather than a search for a particular keyword. If the number of not provided searches grows too high, SEOs and marketers can no longer tell what effect, if any, their marketing efforts are achieving. For many websites, the data - or lack of it - reached that level months ago. Barry Schwartz writing for Search Engine Land cited a stud...
Source : internetwebsitedesign[dot]biz
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