Here’s my roundup of the best search/marketing posts that I found and read during November. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month recaps.
Local Search
- Mike Blumenthal: Google Local: Train Wreck at the Junction
- Nyagoslav Zhekov/NGS: Learning Local SEO from the Ones That Do It Best
SEO
- Greg Shuey/SEOmoz: 47 Resources To Carry Your Link Building Through 2013
- Mike Arnesen/Swellpath: SEO 101 for Bloggers
- Tom Schmitz/SEL: 2012 Year In Review: Important Shifts In Google SEO
- Bill Slawski/SEO by the Sea: Not All Anchor Text is Equal and other Co-Citation Observations
- Aleyda Solis: Create your SEO Dashboard in Google Docs with Google Analytics and SEOmoz MozScape Data
- Sean Work/KISSMetrics: 7 Critical SEO Errors of E-commerce Websites
- Jon Cooper/Point Blank SEO: The Most Creative Link Building Post Ever
Social Media
- Laura Click/Ragan: The No. 1 mistake that social media rookies make
- Jon Loomer: This is What Happens When You Abuse Facebook Promoted Posts
- Lisa Barone/Small Biz Trends: 10 Things You Should Stop Doing On Facebook
- Brittany Darwell/Inside Facebook: News Feed, EdgeRank and page posts: what’s really going on with Facebook?
Blogs & Blogging
- Tommy Walker/Socialmouths: The Death Of The “How To” Article
Content Marketing
- Lisa Barone/Overit: Putting the Strategy Back in Content Strategy
- Arnie Kuenn/Marketing Land: 5 Types Of Content You Probably Aren’t Creating But Should
- Chris Atkinson/Reel SEO: The Viral Video Formula Revealed: 7 Key Elements for Viral Content
Design & Usability
- Tony Russell-Rose/Information Interaction: Designing for Consumer Search Behaviour
Analytics
- Anna Lewis/Dashboard Junkie: The Perfect Google Analytics Dashboard for Measuring Social Media
- Joanna Lord/SEOmoz: The Importance of Marketing Analytics
General Online Marketing
- Janet Thaeler/Newspaper Girl: Press Release Ideas for Small Businesses Who Don’t Have a Lot of News
This is a post from Matt McGee's blog, Small Business Search Marketing.
November ’12: Best Search/Marketing Posts
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